QVLEARN23
Reduces Price of all courses to $12.99 !
Valid until: 3 Jan 2025
Intro to Cybersecurity in Healthcare (1 of 2), Plain & Simple
This introductory course provides a foundational understanding of cybersecurity principles, with a focus on the healthcare sector. Designed for beginners, it covers essential topics such as authentication mechanisms, password security, biometrics, and the key strategies used to protect sensitive healthcare data. Students will explore various types of cybersecurity threats, including phishing and spam, and learn about best practices for mitigating these risks.
The course also includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare cybersecurity, and offers a curated library of resources for further learning. By the end of the course, students will have a solid grasp of the core principles of cybersecurity and its critical role in safeguarding healthcare information.
Whether you are new to the field or looking to understand cybersecurity in a healthcare context, this course offers the knowledge and tools necessary to begin navigating this essential area of modern healthcare operations.
Course Rating: 4.5 out of 5
Total Enrollments: 952
Course Length: 1hr 24min
Price: $12.99 (with promo code at the top of this page)
Intro to Cybersecurity in Healthcare (2 of 2), Plain & Simple
In this 2nd part of a 2 part series on cybersecurity in the healthcare sector, students will deepen their understanding of the critical cybersecurity challenges facing healthcare organizations today. This course builds upon foundational concepts introduced in Part 1 and dives into more advanced topics, including malware, vulnerability testing, ransomware threats, and the complexities of HIPAA compliance.
A key feature of this course is a real-world business case, where students will be tasked with analyzing a cybersecurity incident in a healthcare setting. By examining the case, students will apply their knowledge of cybersecurity principles, identify vulnerabilities, assess risks, and propose security measures that align with industry best practices and legal requirements.
The course also includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare cybersecurity, and offers a curated library of resources for further learning. By the end of the course, students will have a solid grasp of the core principles of cybersecurity and its critical role in safeguarding healthcare information. Whether you are new to the field or looking to understand cybersecurity in a healthcare context, this course offers the knowledge and tools necessary to begin navigating this essential area of modern healthcare operations.
Course Rating: 4.8 out of 5
Total Enrollments: 735
Course Length: 1hr 6min
Price: $12.99 (with promo code at the top of this page)
Intro to Wireless in Healthcare, Plain & Simple
This course provides an in-depth introduction to the fundamental concepts of wireless technologies and their transformative role in the healthcare sector. Students will explore the core principles behind wireless communication systems, including Bluetooth, cellular networks, and Radio Frequency Identification (RFID), and learn how these technologies are integrated into healthcare environments to improve patient care, enhance medical device functionality, and streamline healthcare operations. This course covers the integration of wireless technologies into the emerging field of the Internet of Healthy Things (IOHT)—a network of connected devices that monitor, track, and transmit health data in real time.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare Wireless advances and offers a curated library of resources for further learning. By the end of the course, students will gain a solid understanding of how wireless technologies contribute to the advancement of personalized and precision medicine, improve healthcare delivery, and support the growing shift toward data-driven health systems.
Course Rating: 4.6 out of 5
Total Enrollments: 658
Course Length: 52min
Price: $12.99 (with promo code at the top of this page)
Intro to Digital in Healthcare, Plain & Simple
This course provides a foundational understanding of the digital technologies that underpin modern healthcare systems. Students will explore essential concepts such as data storage, compression, and database management, and how these technologies are applied in healthcare settings. The course covers the basic principles behind bits and bytes, storage media, and the design of databases that store vast amounts of medical data. Key topics include centralized versus distributed architectures, highlighting how healthcare organizations manage and share information across different systems.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare digital advances and offers a curated library of resources for further learning. By the end of the course, students will gain a clear understanding of the digital infrastructure that supports sophisticated healthcare technologies, from electronic health records (EHR) to telemedicine platforms. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.6 out of 5
Total Enrollments: 1,172
Course Length: 1hr 1min
Price: $12.99 (with promo code at the top of this page)
In today’s rapidly evolving healthcare landscape, evidence-based decision-making is becoming more dependent on big data and advanced analytics. This course explores the intersection of big data and healthcare decision support systems, providing a comprehensive foundation for understanding the role of data in shaping clinical and operational decisions.
You will learn the core principles of big data, including the processes involved in collecting, storing, and analyzing vast amounts of information. Key challenges related to acquiring, maintaining, and securing big data will be explored, including issues of interoperability, data privacy, and the integration of diverse data sources.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare big data and offers a curated library of resources for further learning. By the end of the course, students will have a solid understanding of both the technical and ethical considerations surrounding big data in healthcare and how these can influence the future of healthcare decision-making.. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.2 out of 5
Total Enrollments: 1,168
Course Length: 2hr 22min
Price: $12.99 (with promo code at the top of this page)
This course provides a comprehensive introduction to the role of network technologies in the healthcare industry. Students will explore foundational concepts of networking, with a focus on their application in healthcare settings. Topics include interoperability, data encryption, and the integration of technology across various healthcare systems. Key areas of study will include the technical standards and frameworks that support healthcare-related networks, ensuring secure and efficient data exchange. Students will also gain an understanding of the evolving landscape of cloud-based solutions, with a focus on Software as a Service (SaaS) models in healthcare and their impact on hospital workflows.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare big data and offers a curated library of resources for further learning. By the end of this course, students will have a foundational understanding of how network technologies enable seamless communication, secure data transmission, and the effective management of patient information across healthcare facilities. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.7 out of 5
Total Enrollments: 409
Course Length: 1hr 6min
Price: $12.99 (with promo code at the top of this page)
Intro to Interoperability,FHIR-API-TEFCA,Plain & Simple
This course provides a comprehensive introduction to the fundamental concepts and technologies behind healthcare interoperability. As healthcare systems increasingly rely on digital solutions, the ability for hospital systems, clinics, and other healthcare providers to seamlessly communicate and share patient information is essential. Throughout the course, students will explore the core principles of interoperability, including the role of the Master Patient Index (MPI), which ensures accurate patient identification across multiple systems.
The course will also cover the importance of interconnecting electronic health record (EHR) systems, facilitating secure and efficient data exchange between providers, and enabling more coordinated care. In addition, learners will delve into the practical use of APIs (Application Programming Interfaces) as tools for enabling data flow between disparate healthcare systems. Students will also be introduced to FHIR (Fast Healthcare Interoperability Resources), the cutting-edge standard that promises to streamline data exchange, improve the accessibility of patient information, and support modern healthcare applications in real-time.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in healthcare big data and offers a curated library of resources for further learning. By the end of this course, participants will understand the critical role of interoperability in healthcare, the technologies that enable it, and the promise of FHIR as a transformative force in building a more connected and patient-centered healthcare ecosystem.Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.4 out of 5
Total Enrollments: 3,643
Course Length: 57min
Price: $12.99 (with promo code at the top of this page)
Intro to Healthcare Information Systems, Plain & Simple
In this foundational course, students will explore the critical role of Healthcare Information Systems (HIS) in modern healthcare environments. As healthcare continues to evolve, understanding the intersection of computer science, information technology, and clinical practice is essential for improving patient care, operational efficiency, and data management. Students will gain insight into how these systems support clinical processes, enhance communication among healthcare providers, and ensure the security and privacy of patient data. Students will also review the perspective of this important technology though 3 perspectives: The physician, the nurse, the healthcare administrator and finally, the patient.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in Heathcare Information Systemsand offers a curated library of resources for further learning. Upon completion, students will have a firm foundation to appreciate the complexities of healthcare information systems and how they contribute to the future of healthcare transformation. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.5 out of 5
Total Enrollments: 3,510
Course Length: 1hr 3min
Price: $12.99 (with promo code at the top of this page)
Intro to Medical Imaging (RAD,RF,CT,CV), Plain & Simple
This foundational course provides an in-depth overview of the core technologies used in medical imaging, with a focus on X-ray imaging, fluoroscopy, cardiovascular imaging systems, and computed tomography (CT). Students will explore the principles behind each imaging modality, including how they generate diagnostic images, and the technology used to process, store, and transfer these images for clinical use.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in Medical Imaging and offers a curated library of resources for further learning. By the end of the course, students will have a solid understanding of the essential principles of medical imaging, the technologies behind popular imaging modalities, and the complexities of managing the vast amounts of data these systems generate. This knowledge is vital for healthcare professionals, IT specialists, and engineers working in medical imaging and health information systems. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.5 out of 5
Total Enrollments: 593
Course Length: 5hr 2min
Price: $12.99 (with promo code at the top of this page)
Intro to Electronic Healthcare Records, Plain & Simple
This introductory course provides a comprehensive overview of Electronic Healthcare Record (EHR) systems, focusing on their role in modern healthcare delivery. The course is designed to help students understand the evolution of healthcare records from paper-based systems to digital formats, with an emphasis on the complexities of EHR systems from both patient and clinician perspectives. Key topics include: Defining Electronic Healthcare Records (EHRs), Electronic Medical Records (EMRs), and Patient Healthcare Records (PHRs), Patient and Clinician Perspectives, Technology Behind EHR Systems, Challenges in Integrating Healthcare Informationa and finally Government Regulations and Standards, including the CURES Act.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in Electronic Healthcare Records and offers a curated library of resources for further learning. By the end of the course, students will have a solid foundation in the principles and technologies behind EHR systems, the importance of data integration, and the regulatory landscape governing digital health records. This knowledge is essential for anyone entering healthcare administration, IT, or policy fields, and will provide a basis for understanding the role of EHRs in improving care quality and operational efficiency. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.6 out of 5
Total Enrollments: 4,192
Course Length: 1hr 12min
Price: $12.99 (with promo code at the top of this page)
Intro to Artificial Intelligence in Healthcare, Plain & Simple
This course provides an introduction to the emerging field of Artificial Intelligence (AI) and its transformative impact on healthcare. Designed for students with little to no background in AI, the course offers foundational knowledge on the technology's evolution, its applications in clinical practice, and the unique challenges it presents in healthcare settings. Key topics include: A Historical Perspective of AI in Healthcare, AI vs. Traditional Machine Learning Systems and finally Powerful Clinical Applications using this advanced technology.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in AI and offers a curated library of resources for further learning. By the end of the course, students will have a strong foundational understanding of how AI works, how it differs from older machine learning systems, and how it is being applied to improve patient care, operational efficiency, and clinical outcomes in healthcare. This knowledge is vital for those interested in healthcare technology, innovation, and the future of medicine. Whether you're pursuing a career in healthcare, technology, or both, this course will equip you with the essential knowledge to navigate the digital landscape of modern healthcare.
Course Rating: 4.3 out of 5
Total Enrollments: 2,387
Course Length: 1hr 26min
Price: $12.99 (with promo code at the top of this page)
Intro to Analytics in Healthcare, Plain & Simple
This course offers a comprehensive introduction to analytics in the healthcare sector, providing students with a solid foundation in key analytical concepts and techniques used to drive clinical decision-making and improve healthcare delivery. The course will cover the fundamental types of analytics, including descriptive, diagnostic, predictive, and prescriptive analytics, and how each is applied to clinical and operational challenges within healthcare organizations.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in Analytics and offers a curated library of resources for further learning. By the end of the course, students will have a strong understanding of the various types of analytics used in healthcare and how these techniques contribute to evidence-based decision-making and improved patient outcomes. This course is ideal for students interested in healthcare management, informatics, data science, and clinical decision support.
Course Rating: 4.3 out of 5
Total Enrollments: 2,375
Course Length: 55min
Price: $12.99 (with promo code at the top of this page)
Intro to Patient Experience (1 of 2) HCAHPS, Plain & Simple
This course provides an introductory exploration of the patient experience in the healthcare environment, focusing on its definition, measurement, and application in improving patient care. As the first of two courses on this subject, the course will begin by answering the fundamental question: What does the patient experience actually represent? Students will gain a deep understanding of how patients perceive and interact with healthcare services, and why these perceptions matter for both healthcare outcomes and organizational performance. Key topics include: Defining Patient Experience, Measuring Patient Experience: HCAHPS Scores, Analyzing Patient Experience Data and finally tips on Improving the Patient Experience.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in Patient Experience and offers a curated library of resources for further learning. By the end of the course, students will have a solid foundation in understanding what constitutes the patient experience, how it is measured using HCAHPS scores, and how data from these measures can be analyzed and used to improve the patient care environment. This knowledge will serve as a stepping stone for more advanced study on strategies to enhance the patient experience in the second part of the course.
Course Rating: 4.8 out of 5
Total Enrollments: 673
Course Length: 52min
Price: $12.99 (with promo code at the top of this page)
Intro to Patient Experience (2 of 2) NPS, Plain & Simple
This is the second course in a two-part series on patient experience in the healthcare environment. Building on the foundational concepts explored in Part 1, this course delves deeper into the measurement and improvement of patient experience, focusing on three essential aspects: the Net Promoter Score (NPS), the Kano Model for patient experience, and finally patient journey mapping. Students will learn advanced techniques and tools used to assess and enhance patient satisfaction and engagement, with a focus on improving care delivery and outcomes.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in Patient Exerience and offers a curated library of resources for further learning. By the end of this course, students will be equipped with practical tools and strategies to assess and improve patient experience. They will have a solid understanding of how to leverage NPS and the Kano Model to enhance care delivery, as well as how to map and optimize the patient journey across various healthcare touchpoints. This knowledge will prepare students to contribute to the development of patient-centered care strategies and lead initiatives aimed at improving the overall healthcare experience for patients.
Course Rating: 4.4 out of 5
Total Enrollments: 253
Course Length: 1hr 12min
Price: $12.99 (with promo code at the top of this page)
Intro to Personas: See Patients as Customers, Plain & Simple
In this introductory course, you will learn the fundamentals of using personas to design healthcare products, services, and experiences that meet the needs of both patients and clinicians. Personas, a technique widely used in the commercial market, are now transforming the healthcare industry by allowing professionals to view patients and clinicians as customers. This customer-centric approach helps ensure that the products and services developed are not only effective but also user-friendly and impactful. Through practical examples and case studies, you will explore how to create and apply personas that represent key stakeholders in healthcare. You’ll gain insight into how these personas can drive innovation, improve patient outcomes, enhance clinician satisfaction, and ultimately lead to better healthcare experiences.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the use of the persona tool in healthcare and offers a curated library of resources for further learning. By the end of this course, you'll be equipped with the tools to start incorporating persona-based strategies into your own healthcare projects, creating a more patient-focused and efficient healthcare environment. This knowledge will prepare students to contribute to the development of patient-centered care strategies and lead initiatives aimed at improving the overall healthcare experience for patients.
Course Rating: 4.6 out of 5
Total Enrollments: 535
Course Length: 3hr 14min
Price: $12.99 (with promo code at the top of this page)
Intro to Managing Projects in Healthcare (1 of 3), Plain & Simple
This first module of a three-part series on Project Management in Healthcare lays the critical foundation for understanding the essential role of project management in ensuring the success of healthcare initiatives. This course introduces key concepts and explores the fundamental principles that drive effective project management within the healthcare industry. Participants will examine common causes of project failure and learn strategies to mitigate these risks. Through practical insights and real-world examples, the course will highlight the challenges unique to healthcare settings and provide a proven framework for planning, executing, and evaluating healthcare projects successfully. By the end of this module, participants will have a solid understanding of why project management is crucial to healthcare success and the tools needed to build a strong foundation for managing high-impact projects.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the use of the project management in healthcare and offers a curated library of resources for further learning. This foundational course sets the stage for the subsequent parts of the series, where participants will dive deeper into advanced tools, techniques, and case studies to further strengthen their project management skills in healthcare. This knowledge will prepare students to contribute to the development of patient-centered care strategies and lead initiatives aimed at improving the overall healthcare experience for patients.
Course Rating: 4.4 out of 5
Total Enrollments: 1,299
Course Length: 1hr 6min
Price: $12.99 (with promo code at the top of this page)
Intro to Managing Projects in Healthcare (2 of 3), Plain & Simple
The second part of this three-part series on Project Management in Healthcare builds upon the foundational concepts from Part 1 and introduces participants to essential project management tools and techniques tailored for the healthcare environment. This course will focus on two powerful tools—Gantt Charts and Pert Charts—that are critical for planning, scheduling, and tracking healthcare projects. Participants will learn how to use these tools to identify project timelines, dependencies, and milestones, and gain insights into managing program slack and determining the critical path for successful project delivery. In addition to these core tools, the course will explore other project management strategies, providing participants with a broader toolkit for effectively managing complex healthcare projects. The course will also address the common "landmines" or pitfalls frequently encountered in managing visible, high-stakes projects in healthcare settings, such as resource constraints, stakeholder expectations, and regulatory challenges.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the use of the project management in healthcare and offers a curated library of resources for further learning. By the end of this course, participants will be equipped with practical skills to optimize project schedules, navigate risks, and improve the overall success of their healthcare initiatives. This knowledge will prepare students to contribute to the development of patient-centered care strategies and lead initiatives aimed at improving the overall healthcare experience for patients.
Course Rating: 4.5 out of 5
Total Enrollments: 546
Course Length: 1hr 19min
Price: $12.99 (with promo code at the top of this page)
Intro to Managing Projects in Healthcare (3 of 3), Plain & Simple
In the final section of this three-part series on managing projects in healthcare, we will dive into advanced project management techniques, focusing on the application of Agile methodology within the healthcare context. You will gain a comprehensive understanding of Agile, a powerful, flexible approach to project management that emphasizes collaboration, adaptability, and continuous improvement—principles especially valuable in the ever-evolving healthcare environment. We will cover the fundamental concepts of Agile, including its core values and principles, along with real-world applications specific to healthcare projects.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the use of the project management in healthcare and offers a curated library of resources for further learning. By the end of this course, you will have a solid foundation in Agile project management, enabling you to apply its principles to your own healthcare projects. Whether you're overseeing EHR implementations, software development, or patient experience initiatives, this course will equip you with the tools and insights to manage complex healthcare projects with greater efficiency and success.
Course Rating: 4.6 out of 5
Total Enrollments: 579
Course Length: 53min
Price: $12.99 (with promo code at the top of this page)
Decode Your Market: The Sizing and Forecasting Puzzle
This course provides an introduction of market sizing and forecasting techniques. It focuses on both secondary data (collected from external sources) and primary data (gathered by the organization itself). Students will learn methods for gathering and organizing market data and tools for ensuring its accuracy and consistency.
The course is divided into two parts:
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Market Sizing and Targeting: The first section introduces techniques for collecting market data, including strategies for identifying and organizing data sources. Students will also explore methods for defining and targeting specific segments within the broader market.
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Market Forecasting Models: In the second section, students will learn about a variety of market forecasting models, including the HypeCycle Model, Trendlines, ATAR Model, Bass Model, and CRM tools. These models help businesses predict future market behavior and trends.
The course concludes with practical lessons and insights from the instructor, providing students with real-world applications of the concepts discussed.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in market forecasting and offers a curated library of resources for further learning.
Course Rating: 4.4 out of 5
Total Enrollments: 1,015
Course Length: 3hr 39min
Price: $12.99 (with promo code at the top of this page)
Intro to Disruptive Innovation in Healthcare, Plain & Simple
This introductory course explores the theory of disruptive innovation and its transformative impact on industries, with a particular focus on healthcare. Students will gain an understanding of the key principles of disruptive innovation and how they apply to both traditional business models and the rapidly evolving healthcare sector. The course includes:
* An overview of the foundational theory behind disruptive innovation, including how new entrants or technologies can disrupt established market leaders by offering simpler, more affordable alternatives,
* Two real-world case studies are explored. These examples illustrate how disruptive innovations have reshaped industries, offering valuable insights into how disruption unfolds and what it means for established players.
* The course concludes by examining strategies for businesses to thrive in the face of disruption.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in disruptive Innovation
and offers a curated library of resources for further learning. By the end of the course, students will be equipped with the knowledge to understand disruptive trends, apply them to healthcare or business contexts, and explore strategies for navigating and succeeding in a disrupted environment..
Course Rating: 4.5 out of 5
Total Enrollments: 393
Course Length: 59min
Price: $12.99 (with promo code at the top of this page)
Ignite Innovation: Build Teams and Organizations That Win
This course provides an in-depth look at how to build and lead teams within organizations that excel in innovation. Designed for professionals and managers, the course starts with a foundational understanding of organizational structures and the crucial role of the product manager in driving innovation. From there, it explores the impact of different organizational frameworks and team dynamics on the innovation process. Key topics include: Organizational Frameworks for Innovation, Types of Organizational Structures, Understanding Team Dynamics. The course wraps up with a self-reflection exercise to help participants identify their own innovation style. Students will assess their personal strengths and weaknesses and learn how they can fit into and thrive within an innovative organization.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the building highly effective teams and offers a curated library of resources for further learning. By the end of the course, participants will have a clear understanding of how to build, manage, and nurture teams that drive innovation, and how to position themselves as effective leaders within those teams.
Course Rating: 4.5 out of 5
Total Enrollments: 791
Course Length: 1hr 40min
Price: $12.99 (with promo code at the top of this page)
Ideas Unleashed: Brainstorming for Winning Products
Discover the art of generating breakthrough ideas in this hands-on course designed for innovators, entrepreneurs, and product developers. Whether you’re developing a new product, service, or solution, this course provides the tools, frameworks, and real-world examples to help you think outside the box and bring your ideas to life. The course begins by exploring how to stretch and strengthen your brain power, drawing inspiration from the world's leading creative thinkers and innovators. With a solid foundation in creative thinking, this coursel introduces classic brainstorming principles and strategies, including proven techniques for structuring and organizing your ideas. It then expplores crowdsourcing, highlighting how organizations have successfully harnessed external contributions to fuel innovation. Real-world examples from organizations like the Xprize Foundation and the Goldcorp story demonstrate how crowdsourcing can be a game-changer in problem-solving and idea generation, particularly in sectors like healthcare. The course finishes up wtih a deeper dive into two powerful tools for organizing and refining your ideas: Affinity Diagrams and Mind Maps.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments Brainstorming and offers a curated library of resources for further learning. By the end of the course, you will have a comprehensive set of techniques and tools for generating, organizing, and refining ideas to develop innovative products and services that have the potential to transform industries and change the world.
Course Rating: 4.6 out of 5
Total Enrollments: 321
Course Length: 2hr 40 min
Price: $12.99 (with promo code at the top of this page)
Master Marketing Strategy for Successful Product Launches
IThis comprehensive course provides a solid foundation in marketing strategy with a focus on launching innovative initiatives across various sectors. Designed for students, professionals, and aspiring marketers, the course starts by establishing core marketing principles and frameworks. In the first half, we cover the essential building blocks of marketing, including the Four P’s , the Value Disciplines model, Lifetime Value (LTV) analysis, and the SWOT (Strengths, Weaknesses, Opportunities, Threats) diagram, ensuring students understand how to assess both internal and external factors that affect marketing success.
Building on these fundamentals, we then explore the critical link between Mission, Vision, and Strategy. Using real-world examples, including a detailed healthcare case study, students will learn how to align organizational goals with strategic marketing initiatives and effectively integrate marketing strategies within an organization’s overarching mission and vision.
The second half of the course dives into advanced strategic tools, offering practical frameworks for evaluating and selecting the right marketing strategies for innovation. Key tools include:
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Consensus Technique: A structured approach to achieving agreement among diverse stakeholders.
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Affinity Diagrams: A powerful tool for organizing and prioritizing ideas.
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Ease of Implementation: Analyzing the feasibility of proposed strategies.
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Market Attractiveness Grid: A framework for assessing potential markets based on attractiveness and competitive positioning.
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BCG Matrix: A classic tool for portfolio management and resource allocation.
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Innovation Value Grid: A tool to evaluate the potential value and strategic impact of innovative initiatives.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in strategy development and offers a curated library of resources for further learning. Whether launching a new product, entering a new market, or driving organizational change, this course equips you with the insights and techniques necessary to develop and execute a winning marketing strategy.
Course Rating: 4.2 out of 5
Total Enrollments: 860
Course Length: 1hr 57min
Price: $12.99 (with promo code at the top of this page)
Career Development (1 of 2): Your Brand, Plain & Simple
In the final section of this three-part series on managing projects in healthcare, we will dive into advanced project management techniques, focusing on the application of Agile methodology within the healthcare context. You will gain a comprehensive understanding of Agile, a powerful, flexible approach to project management that emphasizes collaboration, adaptability, and continuous improvement—principles especially valuable in the ever-evolving healthcare environment. We will cover the fundamental concepts of Agile, including its core values and principles, along with real-world applications specific to healthcare projects.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the use of the project management in healthcare and offers a curated library of resources for further learning. By the end of this course, you will have a solid foundation in Agile project management, enabling you to apply its principles to your own healthcare projects. Whether you're overseeing EHR implementations, software development, or patient experience initiatives, this course will equip you with the tools and insights to manage complex healthcare projects with greater efficiency and success.
Course Rating: 4.6 out of 5
Total Enrollments: 1,745
Course Length: 1hr 17 min
Price: $12.99 (with promo code at the top of this page)
Career Development (2 of 2): Land That Job,Plain & Simple
In the final section of this three-part series on managing projects in healthcare, we will dive into advanced project management techniques, focusing on the application of Agile methodology within the healthcare context. You will gain a comprehensive understanding of Agile, a powerful, flexible approach to project management that emphasizes collaboration, adaptability, and continuous improvement—principles especially valuable in the ever-evolving healthcare environment. We will cover the fundamental concepts of Agile, including its core values and principles, along with real-world applications specific to healthcare projects.
The course includes a short quiz to reinforce key concepts, highlights recent news and developments in the use of the project management in healthcare and offers a curated library of resources for further learning. By the end of this course, you will have a solid foundation in Agile project management, enabling you to apply its principles to your own healthcare projects. Whether you're overseeing EHR implementations, software development, or patient experience initiatives, this course will equip you with the tools and insights to manage complex healthcare projects with greater efficiency and success.